Finally understand marketing strategy.

Who it's for

Marketers, solopreneurs, and consultants who are strong tactically but want a real framework for thinking and communicating at the strategic level. People who've been told to "be more strategic" and finally want to understand what that actually means — and how to do it.

Sound familiar?

• "What's the strategy?"

  You freeze when leadership asks for the big picture. You know the tactics, but the strategy feels vague.

• "Be more strategic"

  You've heard this feedback, but nobody explains what it actually means or how to do it.

• Imposter syndrome

  You feel like you're winging it. Every plan feels like a guess, and you're waiting to be found out.

• Can't prioritize

  Everything seems important. You don't know what to focus on first, second, or at all.

What's inside

Eleven modules built from 25+ years running marketing at WWE, GE, Priceline, Nickelodeon, and in my consulting practice. The whole system in one place.

• Module 1

  Introduction

  Introduction to me and the course material.

• Module 2

  What is Strategy?

  A clear definition of what marketing strategy actually is, so we remove the mystery. An introduction to the 3-sentence strategy statement.

• Module 3

  Sentence 1

  Who are we targeting and what's their mindset and situation?

• Module 4

  Sentence 2

  How do we uniquely position ourselves in the mind of our target, and what do we promise them?

• Module 5

  Sentence 3

  Why your marketing message wins.

• Module 6

  3-Sentence Strategy Wrap Up

  Includes a worksheet to develop your own 3-sentence strategy statements.

• Module 7

  Strategic Growth Framework

  The framework I have used at WWE, Nickelodeon, startups, PE, and in my consulting business for 15 years. Includes the exact framework worksheet and a strategic messaging worksheet.

• Module 8

  Go to Market and Campaign Plan

  Turn your strategy into a tactical campaign plan. Includes the Go-to-Market prompt I use in my consulting practice.

• Module 9

  Creative Strategist Prompt

  Turn your strategy into creative for Meta, Google Ads, and more. Includes the exact prompt I use in my consulting practice.

• Module 10

  Meta Ads Analyzer

  Turn your strategy into a tactical tool that analyzes your paid media performance and provides actionable recommendations.

• Module 11

  Course Wrap Up

  Bring it all together and walk away with a complete strategic marketing playbook.

What's included

• 11 video modules — self-paced, lifetime access
• 3-sentence strategy statement framework + worksheet
• Strategic Growth Framework + worksheet
• Go-to-Market AI prompt (the exact prompt I use with clients)
• Creative Strategist AI prompt for Meta, Google Ads, and more
• Meta Ads Analyzer tool
• One-time payment. No subscription.

Frameworks I used at

About the instructor

I'm Rob Levin — a growth marketing executive with 20+ years of experience leading marketing and growth for brands like WWE, Priceline, GE, Nickelodeon, and Curiosity Stream. I'm also a U.S. Marine Corps veteran.

I've doubled subscriber bases, increased conversion rates by 64%, and turned struggling marketing teams into confident, high-output machines. Today I run Chief Growth Advisor as a fractional CMO.

I created this course because I remember being in your shoes. I'm going to teach you what strategy is, how to create it, and how to turn it into a plan. This course is your cheat code.

See more on LinkedIn →

Proven results

Common questions

Who is this for?

Any marketer who wants to go from tactical executor to strategic leader. Works whether you're at a Fortune 500, a high-growth startup, or running your own business.

Do I need prior strategy experience?

No. The course starts with the fundamentals — what marketing strategy actually is — and builds from there. If you can run a campaign, you're ready for this.

How long does it take?

It's self-paced. Most students work through the video modules in a few focused sessions. You can go all at once or pick the modules most relevant to where you are right now.